The Future of Retail: How to Keep Brick-and-Mortar Stores Competitive in the E-Commerce Age


The retail industry has undergone a significant shift in recent years. The growth of e-commerce and the rise of online shopping have pressured brick-and-mortar stores to change how they operate or risk going out of business. This blog post will discuss some trends that are shaping the future of retail and offer insights into what traditional stores can do to stay afloat.

Reduced Foot Traffic

In recent years, brick-and-mortar stores have been suffering from a decline in foot traffic. The reasons for this are many, but the rise of online shopping is a major factor. With the ease and convenience of buying items online, consumers increasingly choose to shop from the comfort of their homes. The Covid-19 pandemic has only exacerbated this trend, as many people are now staying home to avoid exposure to the virus.

This decline in foot traffic has put pressure on brick-and-mortar stores to find new ways to attract customers. One way they are doing this is by making changes to their physical spaces. Stores are beginning to experiment with different layouts and designs. They are also remodeling stores by adding tenant improvement construction and commercial interior construction to attract new shoppers.

What Do New Studies Say?

The new trends in retail are in line with recent studies that show that despite the growing popularity of online shopping, physical stores are still important to shoppers and people miss the tactile experience of shopping in a store. Another recent study published by Forbes found “46% of global consumers would rather spend money on experiences rather than things, and this percentage increased 10 points in the last five years.”

In other words, creating a good shopping experience is the key to attracting customers back into stores. Stores are doing this in various ways, including tenant improvement construction or commercial interior construction. In a nutshell, both terms refer to the renovation of a store’s interior to create a more appealing and shopper-friendly space. That includes adding custom flooring, brick, wood accent walls, new fixtures, lighting, displays, shelving, and even modern furniture for a more contemporary look.

Post Covid-19 Strategies

Despite the new Covid-19 variant known as Omicron, people are hopeful that vaccines and the new Pfizer pill to treat the disease will bring a degree of normalcy back to society. While this is happening, there is an excellent opportunity for brick-and-mortar stores to make the structural changes necessary to stay in business and thrive. While online shopping is only expected to grow, physical stores are unlikely to disappear. Successful business owners are forward-thinking and understand that to stay competitive, they must continually adapt to the ever-changing retail landscape. By making changes to their physical spaces, stores can create an enjoyable shopping experience that will keep customers coming back.

If you need help remodeling your store or are looking for tenant improvement construction or commercial interior construction services, please contact us. We would be happy to help turn your vision into a reality. We are also happy to offer you a free consultation on what would work best for your store.

DP Incorporated is an interior construction contractor that has been providing tenant improvement construction and commercial interior construction services to businesses throughout the greater Seattle area since 1988. We are experts in creating beautiful and functional spaces that meet the needs of our clients. We would be happy to help you with your next remodeling project. If you have any questions, please don’t hesitate to contact us. We would be happy to help!